Picnic Online Supermarket

Picnic – The Online Supermarket

Project Type: Mobile App Development
Stage: Full Design and Development

‍Deliverables: Vision & Strategy, UX/UI Design, Development, Logistics Optimization

Introduction

Picnic is a next-generation online supermarket that revolutionizes grocery shopping by offering a fully digital, app-first experience. Customers can browse, order, and receive fresh groceries delivered straight to their doorsteps—all without the hassle of traditional shopping.

Partnering with Metatechlabs, the goal was to develop a seamless, scalable, and efficient mobile app that optimizes order management, real-time logistics tracking, and personalized shopping experiences.

The Vision

To transform grocery shopping into an effortless, subscription-like experience, where customers can order in just a few taps, track deliveries in real time, and enjoy automated replenishment options—all within a frictionless mobile app.

Framing the Narrative

Traditional grocery shopping is time-consuming and inefficient, while many existing e-commerce solutions lack real-time logistics tracking. Picnic’s mobile-first approach eliminates these pain points by offering a smart, user-friendly, and highly automated supermarket experience.

The Platform

An Ultra-Optimized Grocery Shopping Experience

Picnic’s app redefines convenience, providing a fully integrated system that manages order processing, smart recommendations, and real-time delivery tracking.

Key Features:

• AI-Powered Shopping Lists – Predictive ordering based on past purchases.
• Live Order Tracking – Real-time updates on delivery status.
• Smart Route Optimization – Ensuring eco-friendly, cost-effective deliveries.
• One-Tap Reordering – Making grocery shopping effortless and repeatable.
• Flexible Payment Options – Seamless checkout with multiple payment integrations

User Experience

Fast, Personalized, and Built for Mobile-First Convenience

Designed to eliminate friction, Picnic’s UI ensures that customers spend less time shopping and more time enjoying their groceries.

Key Enhancements:

• Minimalist, Intuitive UI – Making navigation easy for all users.
• Hyper-Personalization – AI-based recommendations tailored to user preferences.
• Seamless Mobile Payments – One-click checkout with Apple Pay, Google Pay, and credit cards.

The System

Built for High-Volume, Real-Time Logistics

With thousands of customers ordering daily, Picnic’s backend needed to support fast transactions, complex logistics, and real-time inventory updates.

Technology Stack:

• Frontend: React Native for a cross-platform, high-performance app.
• Backend: Node.js for real-time order processing and delivery tracking.
• Database: PostgreSQL for structured data management at scale.
• AI Integration: Machine learning for predictive inventory management.
• Hosting: AWS for scalability and high uptime reliability.

The Impact

By creating an ultra-optimized, AI-powered mobile app, Metatechlabs helped Picnic disrupt the online grocery space, improving speed, efficiency, and customer retention.

Key Outcomes:

• 📈 42% Faster Order Fulfillment – AI-driven route optimization.
• 🚀 3x Increase in Repeat Purchases – Smart shopping lists and easy reorders.
• 🌱 20% Reduction in Delivery Costs – Efficient logistics tracking and route planning.

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"Metatechlabs helped us build the future of grocery shopping—faster, smarter, and entirely mobile-first."

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